Cheli Cresswell Sinclair is the Director of Conservation Optimism, and also heads up Engagement for conservation charity Synchronicity Earth. Her work focuses on how to connect people meaningfully with wild spaces and threatened and endangered species in ways that promote action.
Cheli is particularly interested in how to effectively inspire, motivate, and empower people to get involved in conservation policy and practice, with a focus on citizen science and community building. Her previous research has looked at understanding how the engagement of non-academics and non-scientists in the gathering, analysis, and use of scientific data — aka “citizen science” — has evolved over the last hundred or so years, and how we can capitalise on current technology to maximise conservation efforts by facilitating “regular folks” to contribute in substantial, robust, and significant ways. She brings these interest to her position on the board of Key Conservation.
Cheli lives in Cambridge, UK with her husband, conservation scientist Dr. Sam Sinclair. She enjoys hiking, wandering Cambridge’s markets and museums, and researching new and innovative ways to address conservation’s most pressing issues.